Doyle’s Guide ranked, 6 specialists — but invisible on the queries that drive hires
Researched 16 Jun 2026 · RankDeck public deck
Key findings
•
Invisible for "property settlement Melbourne" despite having a page for it
•
Service pages read like internal documents — no keyword targeting in title or H1
•
Doyle’s Guide ranked, 6 specialists, strong brand search — but head terms missing
Overall score
55
/ 100
Keyword visibility
55
/ 100
Technical SEO
89
/ 100
Brand keyword visibility — Melbourne
Family law keywords
| Keyword | Est. position | On page? |
|---|---|---|
| family lawyer melbourne | #25 | ✓ |
| divorce lawyer melbourne | #28 | ✓ |
| child custody lawyer melbourne | #34 | — |
| property settlement lawyer melbourne | #26 | ✓ |
| family law solicitor melbourne | #29 | ✓ |
| divorce solicitor melbourne | #35 | — |
| separation lawyer melbourne | #31 | — |
| child support lawyer melbourne | #31 | — |
| spousal maintenance lawyer melbourne | #33 | — |
| de facto relationship lawyer melbourne | #29 | ✓ |
| domestic violence lawyer melbourne | #34 | — |
| parenting orders lawyer melbourne | #34 | — |
| consent orders lawyer melbourne | #34 | — |
| binding financial agreement lawyer melbourne | #35 | — |
| family court lawyer melbourne | #29 | ✓ |
Transactional keyword visibility
Help-seeking keywords
| Keyword | Est. position | On page? |
|---|---|---|
| lawyer near me | #36 | — |
| family law firm | #29 | ✓ |
| divorce attorney | #39 | — |
| child custody lawyer near me | #26 | ✓ |
| divorce lawyer cost | #41 | — |
| family law consultation | #41 | — |
| legal aid family law | #36 | — |
| mediation lawyer | #34 | — |
| family dispute resolution | #31 | — |
| child support calculator | #30 | ✓ |
| property settlement lawyer | #31 | — |
| best divorce lawyer | #37 | — |
| affordable family lawyer | #34 | — |
| family law specialist | #39 | — |
| separation agreement | #31 | — |
Technical SEO signals
HTTPS / SSL
Title tag (10-80 chars)
Meta description (50-160 chars)
H1 tag present
Schema markup (LegalService)
Mobile viewport meta tag
Canonical URL tag
Open Graph tags
Phone number on homepage
Top 3 recommended fixes
1
Rewrite the property settlement page
H1 = "Property Settlement Lawyer Melbourne". Add 600+ word content covering de facto vs married pathways, common questions, and the process. Add LegalService schema. This is the page people type the intent into.
High impact2
Build 3 city-specific service pages
"Divorce Lawyer Melbourne", "Child Custody Lawyer Melbourne", "Parenting Lawyer Melbourne" — each 500+ words with internal links from the homepage. Currently they exist but are untargeted.
High impact3
Claim and optimise Google Business Profile
Forte’s GBP is likely unclaimed or under-optimised. With 6 specialists and Doyle’s Guide recognition, completing it with photos, hours, and service categories should lift local pack rankings within 60 days.
Medium impactWant a full, live analysis of your firm?
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