263 reviews, Doyle’s Guide listed — invisible on Google for the queries that drive hires
Researched 16 Jun 2026 · RankDeck public deck
Key findings
•
263 Google reviews, 4.9 stars — not translating to local pack rankings
•
Suburb pages (South Melbourne, South Yarra) have the right intent, zero execution
•
"Family lawyers Melbourne" dominated by directory sites and paid ads
Overall score
32
/ 100
Keyword visibility
32
/ 100
Technical SEO
33
/ 100
Brand keyword visibility — Melbourne
Family law keywords
| Keyword | Est. position | On page? |
|---|---|---|
| family lawyer melbourne | #44 | — |
| divorce lawyer melbourne | #53 | — |
| child custody lawyer melbourne | #52 | — |
| property settlement lawyer melbourne | #39 | — |
| family law solicitor melbourne | #48 | — |
| divorce solicitor melbourne | #48 | — |
| separation lawyer melbourne | #39 | — |
| child support lawyer melbourne | #47 | — |
| spousal maintenance lawyer melbourne | #48 | — |
| de facto relationship lawyer melbourne | #40 | — |
| domestic violence lawyer melbourne | #49 | — |
| parenting orders lawyer melbourne | #48 | — |
| consent orders lawyer melbourne | #42 | — |
| binding financial agreement lawyer melbourne | #46 | — |
| family court lawyer melbourne | #49 | — |
Transactional keyword visibility
Help-seeking keywords
| Keyword | Est. position | On page? |
|---|---|---|
| lawyer near me | #37 | — |
| family law firm | #51 | — |
| divorce attorney | #52 | — |
| child custody lawyer near me | #50 | — |
| divorce lawyer cost | #47 | — |
| family law consultation | #49 | — |
| legal aid family law | #41 | — |
| mediation lawyer | #41 | — |
| family dispute resolution | #53 | — |
| child support calculator | #46 | — |
| property settlement lawyer | #51 | — |
| best divorce lawyer | #48 | — |
| affordable family lawyer | #46 | — |
| family law specialist | #41 | — |
| separation agreement | #45 | — |
Technical SEO signals
HTTPS / SSL
Title tag (10-80 chars)
Meta description (50-160 chars)
H1 tag present
Schema markup (LegalService)
Mobile viewport meta tag
Canonical URL tag
Open Graph tags
Phone number on homepage
Top 3 recommended fixes
1
Depth-upgrade suburb pages to 800+ words
South Melbourne page needs local context (court proximity, local settlement data, suburb history), local schema, and internal links from the main nav. Right intent, no execution.
High impact2
Build a city-level hub page for "family lawyers Melbourne"
Homepage doesn’t target a specific keyword. A dedicated hub page with 1000+ words covering all services, internal links from homepage, and local schema could shift the head term position significantly.
High impact3
List in LawTrials, LawRank, BestLawFirms.com.au
Directory backlinks increase domain authority and local trust signals. 263 reviews should put them in the local pack — it isn’t, and the missing link is often directory citations.
Medium impactWant a full, live analysis of your firm?
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